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Isabel Song

CFP®, CIMA®, CTFA

Senior Director, Wealth Advisor

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About Isabel

With over 20 years of experience in banking and financial services, Isabel Song is dedicated to helping individuals, families, and business owners navigate the complexities of wealth management. Throughout her career, she has worked closely with entrepreneurs, witnessing their journeys of building businesses, creating value, and serving their communities. She takes pride in providing tailored financial solutions that empower clients to achieve their goals and make meaningful impacts in their financial lives.

Isabel’s approach is rooted in a disciplined and strategic methodology, focusing on both short- and long-term financial needs. She designs and implements customized financial plans that integrate asset allocation, portfolio construction, and estate planning to align with each client’s unique objectives. By utilizing a full balance sheet approach, she uncovers opportunities to enhance financial security and legacy planning.

As an active member of the Financial Planning Association, Investment and Wealth Institute, and Houston Estate and Financial Forum, Isabel remains engaged in the latest industry developments. She believes that strong client relationships are built on trust, thoughtful listening, and a deep understanding of individual needs. Her commitment to fiduciary advisory, estate planning, and wealth management ensures that clients receive comprehensive guidance tailored to their aspirations.

CFP Board owns the marks CFP® in the U.S.


Accreditation & Education

MBA International Business, Leeds University, UK

Bachelor of Art, Economics, University of International Business & Economics, Beijing, China


Up Close

She has been volunteering as a pitch day panel judge at University of Houston SURE entrepreneur program. She currently pursuing a Doctoral study in Business Administration in Lebow College of Business in Drexel University. In free time, she likes to spend time with family and friends. She enjoys hiking, travelling, and watching baseball games.

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Isabel Song,

CFP®, CIMA®, CTFA

Senior Director, Wealth Advisor