Setting (and Sticking To) Your Financial Goals in 2026
by Sequoia Financial Group
by Sequoia Financial Group
As 2026 approaches, even the most financially savvy individuals can benefit from a fresh, strategic review of their goals. Wealth planning isn’t just about preserving assets; it’s about aligning your capital with your values, priorities, and long-term vision. Thoughtful goal-setting for the year ahead creates a decision-making roadmap and ensures your wealth continues working for you, not the other way around.
At Sequoia Financial Group, we partner with you to turn these intentions into a coordinated, actionable plan.
1. Define What Success Looks Like in 2026
Effective goal-setting starts with clarity. Instead of anchoring goals solely around investment performance (“earn X% return”), think in terms of outcomes:
- What do you want your wealth to accomplish for your family?
- How do you envision supporting future generations?
- What do you want your business, philanthropy, or legacy to reflect in the long term?
Your Sequoia advisory team helps facilitate these conversations to turn high-level aspirations into measurable, values-aligned objectives. We run scenario analyses, map short- and long-term goals across your wealth continuum, and ensure every recommendation supports what you define as success.
2. Integrate Tax and Estate Planning Early
Waiting until year-end to address tax or estate needs can limit your planning options. As you define your 2026 goals, Sequoia helps you integrate tax efficiency and wealth transfer strategy from the start. This includes:
- Reviewing existing trusts, beneficiary designations, and estate structures
- Evaluating gifting strategies under the current estate tax environment
- Coordinating with attorneys, CPAs, valuation professionals, and philanthropic organizations
Proactive coordination across your Sequoia team and other professionals not only strengthens long-term outcomes but may also enhance near-term returns by mitigating unnecessary tax drag.
3. Monitor Progress and Revisit
Accountability is the difference between aspiration and achievement. You can meet with your Sequoia team to look over your progress, confirm your goals remain relevant, and identify emerging opportunities or risks.
During these touchpoints, we can:
- Review portfolio performance relative to your objectives
- Assess liquidity, cash-flow needs, and potential upcoming events
- Reevaluate risk exposures
- Adjust strategies
Whether you’re navigating a liquidity event, preparing for a significant purchase, or adjusting to family or career changes, your plan evolves with you, never behind you.
4. Stay Purpose-driven
At higher levels of wealth, success becomes less about accumulation and more about intention. Many successful families view wealth as a tool to advance what matters most: people, impact, and experiences.
Sequoia helps you explore and articulate your purpose and pair your financial strategy with it. This may include:
- Establishing or refining philanthropic strategies
- Educating and empowering the next generation
- Structuring wealth to support family harmony and long-term sustainability
- Aligning investments with personal values or long-term legacy goals
By grounding your plan in purpose, we help transform wealth management from a financial exercise into an enduring advantage for the people and causes you care about most.
Conclusion
As 2026 begins, let your financial goals reflect not only what you want to achieve, but why it matters. With Sequoia Financial Group as your strategic partner, you gain a team dedicated to ensuring your strategies, structures, and investments all move toward a future that is intentionally and confidently Built For You.
The views expressed represent the opinion of Sequoia Financial Group. The views are subject to change and are not intended as a forecast or guarantee of future results. This material is for informational purposes only. It does not constitute investment advice and is not intended as an endorsement of any specific investment. Stated information is derived from proprietary and nonproprietary sources that have not been independently verified for accuracy or completeness. While Sequoia believes the information to be accurate and reliable, we do not claim or have responsibility for its completeness, accuracy, or reliability. Statements of future expectations, estimates, projections, and other forward-looking statements are based on available information and Sequoia’s view as of the time of these statements. Accordingly, such statements are inherently speculative as they are based on assumptions that may involve known and unknown risks and uncertainties. Actual results, performance or events may differ materially from those expressed or implied in such statements. Investing in equity securities involves risks, including the potential loss of principal. While equities may offer the potential for greater long-term growth than most debt securities, they generally have higher volatility. Past performance is not an indication of future results. Investment advisory services offered through Sequoia Financial Advisors, LLC, an SEC Registered Investment Advisor. Registration as an investment advisor does not imply a certain level of skill or training.
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