For even the casual sports fan, the 2018 FIFA World Cup "football" (a.k.a. soccer) tournament has been absolutely thrilling. One of the most exciting stats so far is that four matches have resulted in ties after 90 minutes and two additional 15-minute extra time periods. None of them have managed to settle the outcome and resulted in penalty shootouts, tying the all-time tournament record.

A recent issue of the Economist (the print edition from June 21, 2018 — yes we still read the paper version) studied interesting research on penalty shootouts conducted by Ignacio Palacios-Huerta of the London School of Economics. He tried to determine if there is skill involved, citing that “no relationship exists between a team’s general quality and its success in such shoot-outs. What analysis does suggest, though, is ways to improve the odds of victory.”

Palacios-Huerta goes on to point to things like simply going first, if given the option (teams that kick first win 60% of the time); or knowing in which direction to pre-emptively dive, if you’re the goalkeeper, to save the potential winning shot. (Interestingly, the data in the chart below suggest there is little difference in success rates between shots that are aimed left, right or down the middle.)

Like penalty shootout strategy, we are always looking for ways to “improve the odds of victory" in helping our clients reach their wealth-planning goals. One of the many examples is keeping the cost of our investment approach low by using low-cost passive exchange-traded funds (ETFs).

Another example is using an asset allocation and portfolio diversification approach that smooths out the ride when equity markets get hammered. Other assets class, such as fixed income and alternatives, behave differently than equities and should zig when equities zag.

  • Even within our equity investment approach, we believe it is best to diversify by including equities from the U.S., foreign developed and emerging markets. Though foreign developed and emerging market equities outperformed the U.S. last year, so far in 2018, the U.S. has dominated the World Cup of equity investing.
  • Ben Carlson, author of the incredible Wealth of Common Sense blog, recently addressed the importance of investing globally and had this to say about the benefits of global equity diversification:
  • Since 1970, the U.S. has outperformed the MSCI EAFE (Europe, Australasia and the Far East) 23 out of 48 calendar years (thus, foreign stocks have outperformed 25 of 48 years)
  • The U.S. has outperformed over this entire period but it’s interesting to note that all this outperformance has occurred since 2010. From 1970-2009, the annual returns were 10.2% annually for the EAFE and 9.9% per year for the U.S.
  • A portfolio split 70% in the U.S. and 30% in foreign stocks, rebalanced annually, would have given an investor an identical 10.5% annual return to U.S. stocks with a slightly lower volatility than each of the individual indexes themselves.
  • The S&P had a lost decade from 2000 to 2009, falling almost 10% in total. In that time, the EAFE index rose almost 20% in total. Both are dismal returns for a 10-year stretch but 30% in relative returns is better than nothing.
  • While it’s always difficult to hold onto or rebalance into a relative underperformer, diversifying reduces the regret from not owning the better performer of the two. So international diversification can provide psychological benefits beyond portfolio management considerations.

We could not agree more! Increasing the odds of a victory is important, whether it is kicking the match-winning penalty shot high and to the left or building portfolios with a committed allocation to equities outside the U.S.

Contact Russell Moenich to learn more about this topic.
330.255.4330 |


This material is for informational purposes only and is not intended to serve as a substitute for personalized investment advice or as a recommendation or solicitation of any particular security, strategy or investment product.  The opinions expressed do not necessarily reflect those of author and are subject to change without notice.  Diversification cannot assure profit or guarantee against loss. There is no guarantee that any investment will achieve its objectives, generate positive returns, or avoid losses. Sequoia Financial Advisors, LLC makes no representations or warranties with respect to the accuracy, reliability, or utility of information obtained from third-parties. Certain assumptions may have been made by these sources in compiling such information, and changes to assumptions may have material impact on the information presented in these materials.  Investment advisory services offered through Sequoia Financial Advisors, LLC, an SEC Registered Investment Advisor. Registration as an investment advisor does not imply a certain level of skill or training.

The views expressed represent the opinion of Sequoia Financial Group. The views are subject to change and are not intended as a forecast or guarantee of future results. This material is for informational purposes only. It does not constitute investment advice and is not intended as an endorsement of any specific investment. Stated information is derived from proprietary and nonproprietary sources that have not been independently verified for accuracy or completeness. While Sequoia believes the information to be accurate and reliable, we do not claim or have responsibility for its completeness, accuracy, or reliability. Statements of future expectations, estimates, projections, and other forward-looking statements are based on available information and Sequoia’s view as of the time of these statements. Accordingly, such statements are inherently speculative as they are based on assumptions that may involve known and unknown risks and uncertainties. Actual results, performance or events may differ materially from those expressed or implied in such statements. Investing in equity securities involves risks, including the potential loss of principal. While equities may offer the potential for greater long-term growth than most debt securities, they generally have higher volatility. Past performance is not an indication of future results. Investment advisory services offered through Sequoia Financial Advisors, LLC, an SEC Registered Investment Advisor. Registration as an investment advisor does not imply a certain level of skill or training.

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Investment advisory services offered through Sequoia Financial Advisors, LLC, an SEC Registered Investment Advisor. Registration as an investment advisor does not imply a certain level of skill or training.

On Increasing the Odds of Victory-Penalty Shootouts & Global Equity Investing | Sequoia Financial Group


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