Setting (and Sticking To) Your Financial Goals in 2026
by Sequoia Financial Group
by Sequoia Financial Group
As 2026 approaches, even the most financially sophisticated individuals can benefit from taking a fresh look at their goals. Wealth planning isn’t just about preserving assets; it’s about aligning your capital with your values, priorities, and life ambitions. Setting clear objectives for the year ahead creates a roadmap for decision-making and helps ensure your wealth continues to work for you, not the other way around.
1. Define What Success Looks Like in 2026
Effective goal setting starts with clarity. Instead of framing goals solely around investment performance (“earn X% return”), think in terms of outcomes: What do you want your wealth to achieve for your family, your business, or your legacy? Perhaps it’s expanding philanthropic initiatives, advancing the next generation’s financial education, or ensuring long-term liquidity for a business sale or real estate investment.
By articulating specific, measurable objectives, you give your advisors—investment, tax, estate, and legal—the ability to align strategies around what truly matters to you.
2. Integrate Tax and Estate Planning Early
Waiting until year-end to address tax and estate considerations can limit your options. As you define your 2026 financial goals, incorporate tax efficiency and wealth transfer planning from the start. Review existing trusts, gifting strategies, and philanthropic vehicles early in the year to allow for sufficient time to coordinate with legal counsel, tax advisors, valuation specialists, and other professionals as needed.
Proactive integration of these strategies not only supports your long-term goals but also enhances near-term returns by minimizing unnecessary tax drag.
3. Monitor Progress and Revisit Quarterly
Accountability turns aspirations into achievements. Establish a cadence for reviewing your financial plan to measure results, evaluate risk exposures, and confirm your goals remain relevant. Regular check-ins also allow you to respond swiftly to evolving market dynamics or personal developments, such as liquidity events or lifestyle changes.
4. Stay Purpose-Driven
At the highest levels of wealth, financial success often becomes less about accumulation and more about intention. The most successful families treat their wealth as a tool for progress—supporting the people, causes, and experiences that give life meaning.
Conclusion
As 2026 begins, let your financial goals reflect not only what you want to achieve but also why it matters. Aligning purpose with planning transforms wealth management from a financial exercise into a lasting legacy.
The views expressed represent the opinion of Sequoia Financial Group. The views are subject to change and are not intended as a forecast or guarantee of future results. This material is for informational purposes only. It does not constitute investment advice and is not intended as an endorsement of any specific investment. Stated information is derived from proprietary and nonproprietary sources that have not been independently verified for accuracy or completeness. While Sequoia believes the information to be accurate and reliable, we do not claim or have responsibility for its completeness, accuracy, or reliability. Statements of future expectations, estimates, projections, and other forward-looking statements are based on available information and Sequoia’s view as of the time of these statements. Accordingly, such statements are inherently speculative as they are based on assumptions that may involve known and unknown risks and uncertainties. Actual results, performance or events may differ materially from those expressed or implied in such statements. Investing in equity securities involves risks, including the potential loss of principal. While equities may offer the potential for greater long-term growth than most debt securities, they generally have higher volatility. Past performance is not an indication of future results. Investment advisory services offered through Sequoia Financial Advisors, LLC, an SEC Registered Investment Advisor. Registration as an investment advisor does not imply a certain level of skill or training.
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