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Danielle Serlin

CFP®, CRPC®

Director, Wealth Advisor

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About Danielle

With seven years of experience in wealth planning, Danielle Serlin is dedicated to helping clients navigate financial transitions with confidence. She specializes in working with individuals experiencing significant life changes, such as career advancements, inheritance, and retirement, offering guidance that aligns financial strategies with long-term aspirations.  Her clients gain confidence from her clear, calm manner and ability to  turn chaos into purpose.

Danielle’s investment philosophy is rooted in patience, diversification, and disciplined financial habits. She believes that lasting financial success comes from spending and saving within one’s means, leveraging time, and making informed decisions within the context of a well-structured plan. Her approach is comprehensive and relationship-driven, characterized by regular communication, tailored financial education, and collaboration with other professionals to ensure a holistic strategy.

She is passionate about fostering a growth-oriented mindset, encouraging clients to view wealth-building as an ongoing journey rather than a fixed destination. As a former math and science teacher, Danielle carries her love of learning into her advisory practice, supporting clients in their financial development. Her goal is to enable clients to make thoughtful decisions, remain flexible in the face of change, and fully embrace the future they envision.

Beyond financial planning, Danielle is involved in local activities focused on community service, families, and nature.

CFP Board owns the marks CERTIFIED FINANCIAL PLANNER™ in the U.S.


Accreditation & Education

CERTIFIED FINANCIAL PLANNER™ (CFP®)

Chartered Retirement Planning Counselor (CRPC®)

Series 65

Master of Arts (MA), University of Michigan, Dearborn
Bachelor of Science (BS), University of Michigan, Dearborn
Bachelor of Business Administration (BBA), University of Michigan, Dearborn


Up Close

Over the years, Danielle has charted multiple successful career paths, demonstrating that life offers surprising opportunities when we remain open and attentive to them. Outside of her professional pursuits, Danielle enjoys spending time outdoors. Whether she’s gardening, going for a walk, or playing pickleball and golf, she finds joy and balance in staying active and connected with nature.

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Danielle Serlin,

CFP®, CRPC®

Director, Wealth Advisor