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April Hall

FINRA 66, 7, 9/10

Director, Operations Manager

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About April

April Hall is the Director, Operations Manager, leading efforts in billing, reporting, and SMA integration during M&A transitions. She collaborates closely with the Tech and Investment Operations teams to develop scalable solutions that streamline operational processes, ensuring a seamless experience for advisors and internal teams.

With a background in both advisor-facing and back-office roles, April brings a well-rounded perspective to M&A integration. She prioritizes efficiency while maintaining a strong focus on enhancing the advisor experience. Her ability to problem-solve and refine processes allows for smoother transitions, benefiting both current and future integrations.

April’s favorite part of M&A is the collaboration it fosters—working across teams to create effective, long-term operational solutions. She is committed to ensuring that each integration strengthens Sequoia’s operational foundation, making future transitions even more seamless.


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April enjoys biking, hiking, and kayaking. She makes her home in Johnstown, OH with her husband and their 2 daughters. She is an active volunteer with her local homeless shelter, the veteran mental health organization and the Red Cross.

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April Hall,

FINRA 66, 7, 9/10

Director, Operations Manager