Sequoia Financial Group, LLC (Sequoia), an independent financial services firm has acquired Hammerman & Strickland, LLC (H&S), an independent Registered Investment Advisor based in Lutz, Fla.

The transaction was made after an introduction from a mutual custodial partner and results in a transfer of more than $91 million in client assets, bringing Sequoia’s Assets Under Advisement* to more than $1.2 billion as of Oct. 8. After a number of interviews for a successor firm, H&S selected Sequoia based on its quality of financial advisors, depth of service team and ability to handle a wide variety of client needs.

“We were attracted to the quality and comprehensive nature of the relationship H&S enjoyed with their clients. We have been building an infrastructure, team and service model which we think is scalable,” said Tom Haught, president of Sequoia Financial Group. “This acquisition, the third in the past three years, aligns with our overall growth plan which includes succession planning for retiring advisors. It helps us continue to create opportunities for our team to develop both professionally and personally,” said Haught.

Jeff Parker, from H&S, has joined Sequoia as director of private client services in the Tampa office, bringing the firm’s total number of employees to 34. H&S founding principals Howard Hammerman and Mike Strickland will remain accessible through client transitions. The majority of the clients reside in Florida, Washington D.C. and southern California.

“When we began the search to find our successor firm at the beginning of 2012, we wanted an organization with a national presence that could provide long-term service excellence to our clients,” said Hammerman. “We interviewed many organizations and in the end it was Sequoia’s reputation for its commitment to clients and dedication to comprehensive and tailored solutions that ultimately solidified our decision.”

About Hammerman & Strickland, LLC
Hammerman & Strickland, an independent Registered Investment Advisor based in Lutz, Fla., was established in 1993. Since their inception, Hammerman & Strickland has managed discretionary investment accounts for high net worth individuals, with a focus on active duty and retired military personnel.

*Assets Under Advisement includes all assets being managed and/or advised on by Sequoia Financial Group, LLC. This includes Sequoia Financial Advisors, LLC investment advisory Assets Under Management, as reported on the Form ADV Part 1, in addition to applicable assets maintained with ValMark Securities, Inc., Sequoia Financial Insurance Agency, LLC and other non-affiliated, third-party custodians.