Combination unites top-rated RIA firms and positions company for greater growth and sustainability.

Sequoia Financial Group has announced that it will merge in LJPR Financial Advisors, a fee-only financial advisor and wealth management firm headquartered in Troy, Michigan.

“LJPR aligns perfectly with our strategy and culture, and complements our existing business exceptionally well," said Tom Haught, President of Sequoia Financial Group. "This merger provides greater growth and innovative services to our clients, employees and partners, thus building a sustainable firm that can outlast any individual leader,” Haught states. “Sequoia’s advisors have the ability to engage in specialization and mastery in specific practice areas. We will attract the best people, develop and innovate with our technology, and find new and creative ways to make the lives of our clients and employees better.”

“The exceptional care of our clients is one thing LJPR and Sequoia have each prioritized in our respective 29 and 27 years before this merger,” said Leon LaBrecque, Managing Partner and CEO of LJPR Financial Advisors. “Tom and I are thrilled that our combined team will have the capacity and resources that allow us to continue that legacy and even to expand upon it, making us better together.”

With a deep capital structure built to perpetuate the firm and strikingly similar cultures, Sequoia holds a competitive advantage, bringing the strengths of both firms together. Between nurturing an environment that attracts top talent and offering capacity to innovate with both client service and technology, Sequoia will forge the path as a leader in the RIA industry. With this merger, Sequoia Financial Group’s staff will grow from 66 to 91 employees.

Leon LaBrecque will transition from Managing Partner and CEO of LJPR Financial Advisors to Chief Growth Officer of Sequoia Financial Group. In this new role, Leon will be responsible for expanding the footprint and impact Sequoia has in the Midwest, while remaining dedicated to thought-leadership content for creative tax strategies and the complexities that surround them. Tom Haught will continue as President of Sequoia Financial Group, where he will lead the firm, set strategic direction for overall growth of the Sequoia brand and continue his commitment to client service. 

About LJPR Financial Advisors

LJPR Financial Advisors; headquartered in Troy, Michigan, is a fee-only financial advisor and wealth management firm that specializes in retirement planning, investment management, estate planning and tax planning. Founded in 1989, the firm's mission is to help individuals, families, and foundations understand, manage and keep more money. The firm's holistic approach, rooted in education, helps clients set priorities, reduce uncertainty and build confidence in their future.

 

Learn More About LJPR