What's happening? 

LJPR Financial Advisors and Sequoia Financial are merging. This union brings together two top-rated RIA firms and positions clients, employees, and the firm toward greater growth, innovation, and sustainability. Our combined firm will be one of the top 100 independent RIAs in the country and maintain the Sequoia Financial Group moniker.

Who benefits? 

Specialization within advising isn't typical, but with a newly combined 90-person team, it is now a cornerstone of client service at Sequoia. To the benefit of clients who are business owners, first responders, seeking a retirement path, businesses looking for corporate investing and retirement and others, advisors will offer deeper client engagement and more innovative solutions. Employees with a natural talent and deep curiosity for a specific industry or segment will thrive with a focused approach to hone their skills in those areas. 

What will it be like? 

With a deep capital structure built to perpetuate the firm and strikingly similar cultures, Sequoia holds a competitive advantage bringing the strengths of both firms together. Between nurturing an environment that attracts top talent and offering capacity to innovate with both client service and technology, Sequoia will forge the path as a leader in the RIA industry. 

Why Sequoia? 

What's in a name? Sequoias are the largest living organism on earth, as well as one of the oldest. They are engines of growth; a Sequoia grows the equivalent of a 50-foot tree a year. And they thrive in adversity; Sequoia cones burst open to spread their seeds when hit with affliction. Sequoia trees and Sequoia Financial Group are resilient, an engine of growth, and strong in adversity.