Sequoia has launched its new brand and accompanying website at www.sequoia‐financial.com. The redesign embodies the firm’s young, energetic and forward‐thinking vision and its commitment to putting clients first.
The green circle, or bull’s eye, in the firm’s new logo represents each client’s specific goals. While the “S” in the center of the circle indicates Sequoia’s structure as an independent firm targeted exclusively on recommending solutions to help clients achieve those goals.
The new website is tied directly to Sequoia’s commitment to providing an excellent client experience. The site offers more user‐friendly navigation, an inviting design and significantly reorganized content broken out into the primary areas of individuals, businesses and market updates. The site also features enhanced, personalized profiles on all of the firm’s team members. This is consistent with its philosophy of building a relationship with clients, and prospective clients, from the very first interaction.
“We feel our new look better reflects the firm’s position as a premier independent financial advisor,” said Tom Haught, president and founder of the 20 year‐old, award‐winning firm. “The logo and website reiterate our core values, our focus on clients and our dedication to continually progress along with their needs.”
Founded in 1991, Sequoia Financial Group, LLC (www.sequoia‐financial.com) offers comprehensive financial planning and wealth management services, including financial planning, asset management, estate & retirement planning, fiduciary consulting, and corporate services. These services are offered through its affiliated SEC Registered Investment Advisor, Sequoia Financial Advisors, LLC.